The Wort Hotel
VISUAL IDENTITY, 2021
The Wort Hotel pioneered the heart of Jackson Hole as the first boutique hotel at the foot of the Grand Tetons. Touted as a grand hotel with the charm of a rustic western lodge, the Wort rides a unique line between classic and chic, cowboy and cute, bull-wrangling and boutique. Reimagining a visual identity for the Wort required riding that same line.
Inspired by historic photos of the hotel and its founders, this redesign pays tribute to the hotel’s colorful past while bringing modern elegance to its western heritage.
Inspired by historic photos of the hotel and its founders, this redesign pays tribute to the hotel’s colorful past while bringing modern elegance to its western heritage.
